Nigeria
We are based in Nigeria and build for Nigerian businesses as well as clients across the UK, US and Gulf. That gives us something most agencies quoting for this market do not have: we know what actually works here.
The majority of Nigerian web traffic is mobile, much of it on mid-range Android devices over networks that fluctuate between 4G and something considerably slower. A site built and tested only on desktop fibre will feel broken here, and the analytics will show it as a bounce rate problem rather than a performance problem.
We build to a performance budget measured on throttled mobile, not on a developer laptop. That means compressed and correctly sized images, minimal client-side JavaScript, and pages that render something useful before every asset has finished loading.
It also means being deliberate about payments. A checkout that only accepts international cards excludes most of the market, so we integrate Paystack and Flutterwave alongside Stripe where the audience needs it.
Search competition here is far thinner than in the US or UK, which cuts both ways. Ranking is genuinely achievable in months rather than years, but the search volumes are smaller, so the strategy has to target terms with real commercial intent rather than chasing traffic.
For most Nigerian businesses the highest-value work is unglamorous: a Google Business Profile that is actually complete, service pages that name the city, and enough technical hygiene that Google can crawl the site properly. That combination beats a content mill.
Yes. We work with clients across Nigeria and internationally. Most of our delivery is remote regardless of where a client sits, and we set a communication cadence at the start so distance never becomes the reason something stalls.
Yes. Nigerian clients are invoiced in naira and can pay by transfer or card through Paystack. International clients are invoiced in USD, GBP or EUR.
Genuine custom work generally starts around ₦1.5m for a small business site and rises with page count, integrations and content needs. Far cheaper quotes almost always mean a template with your logo dropped in, which is a legitimate option. We just will not sell it as bespoke.