Lagos
Lagos is where most of our Nigerian clients are, and where most of the competition for their customers happens. These are the things that decide whether a Lagos business wins search here.
Search demand in Lagos is concentrated in a handful of commercial categories (property, professional services, retail, hospitality, logistics), and in almost all of them the top results are decided by two things: a properly maintained Google Business Profile, and a website that loads quickly enough to be usable on a phone in traffic.
Most competitors fail at least one of those. That is the opening. Getting both right is more effective than an expensive content programme for a business that has not yet claimed its own map listing.
Being in the same city genuinely helps at two points: the discovery session at the start, where being in a room shortens a fortnight of email into an afternoon, and the handover at the end, where showing a team how to run their own site works better in person.
Everything in between is remote and documented, so the work does not depend on scheduling meetings across Lagos traffic.
Yes, for discovery and handover where it helps. The rest of the project runs remotely with scheduled check-ins, so nobody loses half a day to traffic for a status update.
A focused business site typically takes four to six weeks from kickoff. The variable is rarely the build. It is how quickly content and approvals come back, which we plan around from the start.
Yes. For a Lagos business competing locally it is often the single highest-return thing to fix, and it is included in our local SEO work rather than sold separately.