"QLEVR understood immediately that our website needed to speak to CIOs and CTOs at major African enterprises, not just look nice. The new site has completely changed how we show up online. We are getting more and better enquiries, and our team can manage the content without any technical help.
The Client
Bluechip Technologies is Africa's premier IT firm, with 18 years of proven performance across 9 countries and a client list that includes MTN, Dangote, Access Bank, NNPC, Safaricom, Vodafone, and the Central Bank of Nigeria. With over 400 professionals and offices from Lagos to Nairobi to Kinshasa, they are one of the continent's most trusted enterprise technology partners, certified by Dell, SAP, Microsoft, HPE, and Oracle.
Despite this extraordinary market position, their digital presence did not reflect it.
The Problem
When Bluechip approached QLEVR, their website had three critical issues holding the business back.
1. Not built for performance The site ran on an outdated WordPress version and outdated Elementor, a drag-and-drop builder common among small businesses. For a company serving tier-one banks, telcos, and government institutions, the performance and architectural limitations of that stack were a real liability. Page load times were slow, suffered multiple downtimes, Core Web Vitals scores were poor, and the codebase was bloated with plugin overhead that weren’t needed.
2. Visual identity did not match market position The design felt generic. Bluechip competes for multi-million dollar enterprise contracts against global IT firms. Their website needed to command the same authority and credibility as their pitch decks and boardroom presentations. It did not.
3. Complex product and service architecture was confusing Bluechip offers six service lines and five proprietary software products across multiple industries. The existing site buried this depth inside cluttered navigation and templated layouts. Visitors could not quickly understand what Bluechip did or which solution applied to their specific challenge.
What We Did
Discovery and Architecture
We started with a full audit of the existing site, a series of stakeholder interviews with the Bluechip leadership team, and a competitor analysis across enterprise IT firms operating in Africa and globally. The goal was to understand not just what the site showed, but what enterprise buyers needed to feel before picking up the phone.
Information Architecture
We rebuilt the sitemap from scratch, creating a clear hierarchy between services, products, and industries. We introduced an industry-first navigation layer so that a buyer from the banking sector could immediately find their specific use case, without needing to understand Bluechip's internal service taxonomy first.
Design
The new design system was built around Bluechip's existing brand colours (blue and white) but elevated with a clean editorial grid, generous whitespace, and a typographic hierarchy that communicates authority without clutter. Every section was designed to serve a specific conversion goal, from first impression to consultation booking.
Key design decisions:
- Bold, data-driven hero section with social proof stats front and centre (18 years, 9 countries, 50+ clients, 400+ professionals)
- Industry selector on the homepage to route buyers immediately to relevant solutions
- Product pages with clear capability breakdowns, use cases, and partner credentials
- Partner and certification badges displayed prominently to reinforce enterprise credibility
- Integrated news and insights section to position Bluechip as a thought leader, not just a vendor
Development
The new site was built on an updated Wordpress stack for fast load times, strong SEO performance, and a modern developer experience.
Performance Optimisation
All images were optimised and served via a CDN. Fonts were subset and self-hosted. Core Web Vitals were tuned to green across all metrics. The result was a dramatically faster experience on both desktop and mobile, which directly benefits organic search performance.
On-Page SEO Foundation
Clean semantic HTML, structured data markup, optimised meta tags, canonical URL configuration, and an XML sitemap were all implemented from day one, giving Bluechip's content team a solid foundation to build organic authority from.
Key Results
Page Load Time
Reduced by 68%
Google Lighthouse Score
Improved from 41 to 94
Mobile Performance
Improved from 37 to 91
Bounce Rate
Reduced by 34% in the first 60 days post-launch
Consultation Form Submissions
Increased by 2.4x in the first quarter
Organic Impressions (Google Search Console)
Increased by 110% within 90 days of launch
What the Client Said
"QLEVR understood immediately that our website needed to speak to CIOs and CTOs at major African enterprises, not just look nice. The new site has completely changed how we show up online. We are getting more and better enquiries, and our team can manage the content without any technical help. It was exactly what we needed."
Technologies Used
- WordPress
- Cloudinary (image management)
- Google Search Console and Analytics 4